Frequent question: What do you do to protect your brand?

How do we protect our brand?

12 Ways to Legally Protect Your Brand

  1. Protect Your Web Content. …
  2. Set up Google Alerts. …
  3. Use IP Protection. …
  4. Create a Distinctive Mark. …
  5. Register Your Trademark. …
  6. Get a Patent. …
  7. Create an Employee Handbook. …
  8. Trademark Your Brand.

How do you protect your brand reputation?

6 Steps To Protect Brand Reputation

  1. Define your brand’s journey. …
  2. Take good and positive action to build trust. …
  3. Leverage three to four social media platforms to boost your brand’s likability and brand engagement efforts. …
  4. Believe in your brand’s purpose and growth potential. …
  5. Have fun and stay positive. …
  6. Perception is powerful.

How do I protect my clothing brand?

You can gain protection for your clothing brand by having your lawyer file a trademark application with the United States Patent and Trademark Office (USPTO). This entitles you to legal protections for your brand, including the brand name, slogan, or logo. For example, consider the classic Nike brand.

One of the most common forms of infringement occurs when a company attempts to use a logo that looks similar or uses similar language as another copyrighted logo. If the competing logo creates confusion, then its owner could face legal action for infringement.

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Generally, if you’re using your logo in relation to your business and you’re selling goods or services utilizing the logo, filing a trademark application should be at the top of your priority list. … A copyright registration protects the distinctive nature of your logo from being copied; as though it were a piece of art.

A good logo will create instant recognition within the minds of your target audience.” That’s why it’s important to protect your logo from being copied, mimicked or knocked off by lesser brands without your permission, a crime otherwise known as trademark infringement.

How can I protect my brand reputation online?

5 Ways to Protect Your Brand’s Online Reputation

  1. Keep your company’s website up to date. …
  2. Create a company blog. …
  3. Manage online reviews. …
  4. Socialize relevant company content. …
  5. Don’t ignore your personal brand.

Why is it important to protect your brand?

Protecting a brand online leads to improved sales by removing the cheap counterfeits taking away business. With low-quality imitations removed from the marketplace, authentic products will be seen as more reliable and higher quality. The rewards of creative work aren’t stolen by others.